Led by purpose. Driven by clarity
BrightGrain was founded to bring strategic firepower to the moments that matter most—when growth feels stuck, when teams are overloaded, when what used to work… doesn’t anymore.
I’ve led marketing for brands across FMCG, healthcare and services, from global giants to ambitious challengers. I’ve seen what happens when marketing drifts—and what happens when it clicks.
BrightGrain isn’t here for the noise. It’s here for the signal.
What I Bring:
20+ years’ leadership across brand and commercial strategy
$500M+ portfolios revitalised
Deep consumer empathy, commercial instinct, and clarity of thought
What I Believe:
BrightGrain blends strategic discipline with human understanding. Because at the core of every successful business is clarity: about who you are, who you're for, and where you’re going next.
“Marketing should be built on purpose.
It should challenge assumptions.
And it should leave people—not just plans—stronger.”
Let’s talk about your turning point.
You don’t need a pitch. You need perspective.
If your brand’s at a turning point and you want to talk it through, reach out below—or book straight into my calendar.

