What I look for in a Brand I’d be proud to lead

When I’m considering stepping into a brand leadership role—whether as Head of Marketing, consultant, or strategic advisor—I always ask myself one core question: Would I be proud to lead this brand? Not just work for it. Lead it.

It’s not about the size of the brand or its market share. It’s about whether the brand stands for something meaningful.

I look for brands that:

- Have purpose baked in—not bolted on.

- Are ready to shift gears—and know they need to.

- Welcome hard truths and fresh thinking, even if it means some discomfort.

And above all, I look for brands that want to build deeper, more human connections with their customers—and are ready to act on it.

Curious about how to build a brand that attracts leaders (and customers) who care? Let’s talk. Or follow along on LinkedIn.